Nike countered with its React and ZoomX foams, Reebok took aim with its lightweight Floatride, Brooks responded with its energizing DNA Amp, and New Balance debuted its responsive Fresh Foam, to name just a few. (The only drawbacks were the shoe’s heftier weight and a midfoot saddle that some runners found too rigid.) Naturally, competing brands had no choice but to retaliate. This new model kept the coveted Boost foam, but added more cushioning and a grippy, flexible Continental rubber outsole. Two years after the EnergyBoost dropped, Three Stripes upped the ante again with the release of the Ultraboost-the brand’s plushest and bounciest shoe yet. With direction from RW editors, I combine all that info to choose what shoes make it onto this page. To write articles like this, I talk with brand reps about the company’s latest shoes and tech, consult RW tester feedback, and draw on my own experience with the running shoe industry. Running shoes is the category of gear I’ve written about the most, and I have firsthand experience with models from a range of brands. ![]() The Expert: I became a runner in middle school and have covered running and outdoor gear for years, both on-staff at Runner’s World and as a freelance journalist.
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